Catch more fish with American-made freshwater and saltwater fishing lures from our professionals in Jacksonville, Florida. New Concept Lures has all types of modified-traditional and unique (new concepts) fishing lures to make your fishing experience better than ever before. Tired of waiting for a fish to bite? Our custom saltwater and freshwater lures attract more fish by incorporating 4 of the 5 things that attract them; Action, Flash, Vibration and Sound, all you need is Scent. These all combine to help you enjoy your time out on the water by creating more strikes. Contact us today at (800) 240-5676 ot 904-223-9443 for traditional and one-of-a-kind fishing lures that help make you look like a professional angler.
Call (800) 240-5676 or 904-223-9443 to order your custom made lures!
Stinger Series™ (PATENT PENDING)Perfect for professional fishermen and the discriminating angler alike, our "Stinger Spinner Jig"™ lures include different head shapes, weight placement, weights, and blade sizes and shapes. It was perfected for shallow water fishing, less than a foot, but has been used very effectively in medium to deep water depending on weight and blade placement. You work them the same way you would a worm; IE. pick it up and let it fall. It is designed to stay in the strike zone longer than anything else on the market.IT HAS BEEN PROVEN TO BE VERY EFFECTIVE ON REDFISH, SEA TROUT and FLOUNDER. "Stingers" Have not been fully field tested on other species yet but we can't wait to add them to the list. Stinger recently went to ALASKA and was very successful on SALMON. Deep jigging models have been made up and are waiting to be tested Off-Shore for Snapper, Grouper, and "Feather Fall Stingers" have already proven to be effective on Cobia (Ling) and Amberjack and are waiting for a crack at Dolphin.
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Mighty Mites
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Mighty Mites have a compact spring like frame so the lures hook and blade are less than 1" apart, which helps you avoid false strikes. Blades are marine brass made in the USA and are plated with 24k Gold, Premium Bright Nickel, Black Nickel or Lacquered Copper
Our "PREDATOR" and ":MF PREDATOR" Series Lures also have Small, Compact Spring-like Frames like the "MIGHTY MITE"
Our "THUMPER" series lures use two different types of blades on an in-line bait. They produces two different flash patterns, two different frequencies, and two different vibrations plus a distinctive Thump. The first time you retrieve it you'll know why we named it the "THUMPER", with the blades turning at different speeds each time they line up on the same side of the wire you get a distinct THUMP. THIS IS A FISH FINDING LURE THAT YOU WON'T FIND ANYWHERE ELSE. Imitators will surely copy us and call them "Pounders" "Bumpers" or something simular but this is the original!! A Jacksonville charter Captain put one of these on the rod of a young girl who had Never fished before and she boated a Very Nice Slam; Redfish, Trout and a Flounder on her first morning out. When asked why the Thumper the Captain said all I had to do was teach her how to cast and hang on when the fish hit it. It didn't make any difference if she threw it in the weeds it came on thru.
The "EDGE and "WEED-MASTER" glide thru marsh Grass, weeds and such like a snake. You can get back where the big ones are tailing and other baits fear to go
The "NO-NAME" lure combines a spoon and spinner blade in-line for greater effectiveness, it gives you spinning flash and wobble.
"DOUBLE TROUBLE" combines a spoon and spinner blade on a frame like the Predator but it adds a circle hook on the split ring with the spinner blade The blade protects it from snags but if the fish hits the blade instead of the spoon they're hooked anyway.
"THUNDER" Combines a Spoon or Jig Head on a Frame with a #4 1/2 Willow blade that has Rattles built into the blade
"DOCK-MASTER" is designed to stay in the strike zone around docks and bulkheads as long as possible
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Attaching blades to "STINGER"™ |
Slide Stingers™ (Patent Pending) |
ORIGINAL STINGERS |
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A DEEP-JIGGING STINGER |
Slant Stingers™ |
A HEAVY WEIGHT STINGER |
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Mighty Mites compact frame |
Side View |
FEATHER-FALL STINGER |
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"Mighty Mite" |
"Mighty Mite" |
Bell Type Clacker |
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The "REDFISH EDGE" |
"Flat Fall" |
Sea Horse and Pony jigs |

The "THUMPER" is an in-line bait that calls the fish. Can be used with a spoon or jig head (sold separately) can be attached with a split ring (standard) or a Safety-pin ($.25 extra) Because it uses two different styles of spinner blades that turn at different speeds they produce two different flash patterns, two different vibrations and frequencies which fish sense with their lateral line AND each time both blades are on the same side of the wire you get a distinctive THUMP,THUMP,THUMP Just pull it once and you'll know it's the "THUMPER"

The "MF PREDATOR" uses the same concepts as the "THUMPER" by employing two different blades on the same shaft. It is on a fairly compact frame similar to the "MIGHTY MITE" and can be used with a jig head or spoon (sold seperately) and attached by split-ring or quick change safety-pin clasp ($.25 extra) Pictured top left is 1/8oz spoon others are 1/4oz spoons "MF" stands For "Multi-Frequency"

"BUTTERFLY" is a bait that lands as soft as a butterfly They are great when the fish get spooky. Pair this up with a 1/32 oz weighted hook and grub for a very stealthy bait with flash. Also available in a frame bait arrangement with a # 1 or 2 spinner blade behind it. (top left)

"THUNDER" comes with #4 1/2 Willow blade that has a Rattle Chamber built into it and 1/4 oz Spoon Choice of 20# split ring or Safety Pin clasp. This is a real Fish Finding bait!
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"DOCKMASTER" here with #4 Royal Willow and 1/4 oz Weedless Spoon.
This bait is designed to be worked very slowly so it stays in the Strike Zone as long as possible
Spoon can be replaced with a jig head for use with your favorite plastic


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