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New Concept Lures Online Store

We Sell our stuff Naked (un-painted) so you don't have to buy more than you need just to match colors. The Tournament anglers we supply like it that way.

Click on any of the links below to view more products in that category!

Blades
Blades

In Shore / Freshwater
In Shore / Freshwater

Off Shore
Off Shore

Surf Fishing
Surf Fishing
Gigs & Weighted Hooks
Jig Heads & Weighted Hooks
Surf & Sand Stuff
Surf And Sand Stuff