Tournament and professional fishermen have been using our Lures for nearly a decade with great results! Now you too can catch more fish with New Concept Lures. All our lures are handmade by fishing experts from American made components in Jacksonville Florida. New Concept Lures™ designs lures that attract and catch fish! We specialize in Spinnerbaits and our very own Spinner Jig the "Stinger". Additionally if you want a special design based on your experience and your local fishing locations/conditions we will fabricate lures specifically designed just for you. Your design is confidential and so is your order. (Don't expect to pay Mega-Mart import prducts prices)

Our lures combine 3 of the 4 actions (flash, vibration and sound) that actually attract fish. This combination makes them much more productive than the normal off the shelf spinner baits. If you are serious about catching fish and want quality hand made tackle from American made components is the best way to go. Innovative and Custom Tackle is our specialty and ALL our tackle carries a money back/replacement guarantee! Our prices are comparable to other “quality” lures purchasable from your local tackle store. Remember the goal is to catch fish and enjoy the sport of fishing, not to try and save a buck and wasting hours on the water with inexpensive big box store low quality gear. We design and make all our tackle and back it for quality and performance!

We sell our custom fishing lures at Stike-Zone Fishing on Beach Blvd. in Jacksonville, Florida. Contact us today (904) 223-9443 for more details on how our handmade lures can help you enjoy fishing to the fullest.

We specialize in custom Lures & Jigs that get results! SO YOU CATCH MORE FISH!!!